🚨The Four Seasons is Coming to Charleston – and It’s About to Change Everything🚨

Charleston, brace yourself—because something iconic is on the horizon. The Four Seasons is officially making its way to our beloved Holy City, and if you know anything about how this legendary name moves, you know this isn’t just a new hotel opening. This is a seismic-level lifestyle shift. A stake in the ground. A signal that Charleston has arrived on the global luxury map in a whole new way.

This isn’t just news. This is momentum.

• Why This Matters

The arrival of the Four Seasons isn’t just about five-star sheets and spa days (though… yes, please). It’s about what it means—for real estate, for culture, for investment, and for the type of client Charleston is beginning to attract.

It’s about global luxury buyers who used to only look in Palm Beach, Aspen, or the Upper East Side now zooming in on the Charleston waterfront.

It’s about major developers recognizing that Charleston isn’t just charming—it's next-level aspirational.

It’s about finally matching the depth of Charleston’s history and soul with an equally iconic standard of service, experience, and design.

• The Details (So Far…)

While some elements are still under wraps, what we do know is this:

• The project will include a luxury hotel and branded residences, which will likely break price-per-square-foot records for the city.

• Location: Downtown Charleston waterfront.

• Amenities? Think private wellness club, rooftop infinity pools, private dining, spa experiences that belong in Vogue, and concierge services designed to anticipate your needs before you do.

• The Four Seasons Private Residences will likely include only a limited number of units—which means exclusivity will be off the charts.

Translation: if you blink, you’ll miss the opportunity.

• What This Means for the Market

Charleston real estate has already been having a moment. But this? This is the kind of drop that creates ripples for a decade.

Expect:

• Immediate uptick in luxury buyer interest, especially from NYC, Miami, LA, and international markets.

• Demand surge in nearby historic neighborhoods like South of Broad, Harleston Village, and Ansonborough.

• Rising comp values as prestige properties recalibrate their worth against Four Seasons pricing.

• New wave of developer and brand interest, targeting lifestyle-conscious, ultra-affluent buyers.

• My Take as a Charleston Agent and Interior Designer

This is an era-defining moment for Charleston. The Four Seasons doesn’t just pop into cities randomly—it’s strategic. It’s intentional. And it’s transformational.

As a local agent and interior designer, I’m already mapping out:

• Where the buyer migration will surge from

• How current homeowners can position themselves to ride the wave (if you’ve been on the fence about listing—let’s talk)

• How design trends will elevate to meet new luxury standards

• What buyers should expect in terms of competition, pricing, and value tradeoffs

Charleston just stepped into a bigger league—and I’m here to make sure my clients play to win.

💌 Want In Early?

If you’re a buyer who dreams in luxury, reach out. There are ways to get positioned before the frenzy. If you’re a seller in the Charleston area wondering what this means for your home’s value, I’ve got answers—and probably a bold marketing plan to go with it.

This is what I do. Bold moves. Big dreams. Real results.

📩 allybills@serhant.com📱 @allybillsrealestate

Let’s make moves. The luxury wave is building. Are you riding it?